In 2019, I transitioned into a role as digital content coordinator for Vermont Department of Tourism and Marketing where I manage the department’s social media channels and write website copy and blog posts. There, I took on a strategic role, managing three social media platforms, paid advertising campaigns, and all aspects of written content projects from the creative brief stage to final publication and working with videographers. Over my four years there, my work earned the department 76 million impressions, 3 million engagements, and an overall audience growth of 50% across three social media channels.

My work with managed social media has taught me the importance of producing and sharing content that resonates with an online audience, data analysis to confirm what’s working, and that there is no substitute for a real person engaging online.